Diary
Creating a blog should be more than just a tactical move for a brand. When driven solely by SEO, it often feels forced—lacking authenticity and failing to engage.
For Cotlin Raw, I envision a blog that goes beyond a mere communication channel. It should be a space to build community, inspire, and connect—a platform to showcase compelling projects and ideas. This way, Cotlin Raw becomes more than a brand; it evolves into a curator, drawing people in not just for its products but for the rich creative world it cultivates
Client
Services
Team
Web developer:
Edu Alfaro
To bring this vision to life, defining the brand territory was essential—an indispensable branding exercise to shape Cotlin Raw’s personality and positioning. This process also involved identifying its core pillars and key drivers, laying the foundation for an editorial calendar that aligns seamlessly with its philosophy and values. The goal: to ensure that every piece of content is not just relevant, but a true reflection of Cotlin Raw’s essence.
Each Cotlin Raw piece tells a story, and its blog, called Diary, is born with the same personal essence.
This space is an extension of the brand’s soul — a place to explore the connections between design, nature, and the stories that tie people to the objects they choose. It is also an invitation to dive into creative processes, honor materials, and uncover the sources of inspiration behind the collections.
Diary is also a bridge, a space for dialogue. From interviews with design experts to stories about how customers incorporate pieces into their homes, every article seeks to strengthen the relationship between Cotlin Raw and those who share a passion for timeless design.