Architecture communication strategy
mateoarquitectura is an international architecture studio led by Josep Lluís Mateo. With headquarters in Barcelona, the firm was looking for a professional to head its communication, disseminate its projects as well as promote the founder's vision.
With this in mind, I created and implemented a multichannel communication strategy which of course included website, blog, newsletter and social media presence.
I reshaped the frequency and tone, as well as prioritized what channels to use to foster an interactive relationship between the architectural firm and their audience.
Client
Services
Team
Graphic design:
Folch
I designed specific email marketing campaigns for different segments as an effective strategy, to maximize relevance and response from of them.
In addition, we developed new sections of the site, such as “Design”, showcasing the task of product design, which is sometimes a key part of projects.
joseplluismateo.com
joseplluismateo.com
Simultaneously, I identified the potential to develop the founder's personal digital brand by creating a landing page as a biography. A personal and introspective look at his practice and work. Forming part of an SEO strategy to rank online and take control of the founder's online reputation.