Made for and by lovers of interior design
Robin is a newly created lighting brand. A 'start-up' eager to do things differently in a sector with hundreds of years of history. Robin's team is entirely formed by entrepreneurs with plenty of experience in the world of lighting, design, interior design, business and above all, with a passion for things well done.
Graphic design:
Firma
Team
Web developer:
Tónica
Photography:
Nina Antón
Client
Services
The Firma agency was in charge of creating the corporate image that reflected a trendy and affordable decorative lighting. They proposed a fluid visual system, digital from the beginning, with a varied palette of bright colors that stands out in a sector that is known to be sober, refined and minimal.
A start-up company breaking into the European market requiring strategy and activation of on and offline communication supports.
My role in this project is Marketing & Communication Manager, defining the tone of the brand and at the same time, implementing the corporate image in different media: e-commerce, catalog, price list, brochure, business cards, packaging, among others.
Robin's way of communicating is fresh, fun and friendly. It represents the young spirit of the brand, but also reflects the close relationships established with professionals acting as partners in projects.
Its value proposition lies is carrying the latest trends, so all the communicative focus is on presenting the different collections and models. Robin (brand) seeks to position itself alongside at the same level as Roi, Rain, Rock, Rubi...(products) and other luminaries with first names beginning with "R".
Graphic material is generated to explain the product, both at a technical level, as well as showing its use in spaces. The art direction combines photo shootings on set, with renderings of environments in this first phase.
