Appreciate the beauty of craftsmanship
Graphic Design:
Marc Blanes
Photography:
Nina Antón
Web developer:
Edu Alfaro
Services
Client
Team
Creative director:
Elisa Padrón
Seeing the growing demand for rustic rugs made with natural fibers, Cotlin launches a new product line, adding it to its portfolio.
Formerly called Natural Traditions collection, this project is initiated in parallel to Cotlin's positioning consultancy, resulting in its new name: Cotlin Raw.
Rugs featuring humble simplicity
Their singularity lies in the perfect union between the craftsman, the fibre and the technique used. A harmonious exercise leading 44 collections directed by Elisa Padrón, creative director of the brand, which explores concepts such as: texture, roughness, imperfection, abstraction, weaving, weft, nuance...
Cotlin Raw pays tribute to raw materials, the skilled hands that craft rugs and honour the ancient traditions passed down from generation to generation.
Brand narrative & Art direction
Cotlin Raw took on a new dimension and needed a relaunched. I handled the art direction when photographing the new collections, both on set, getting technical photos and details, as well as on location, to showcase the rugs in real spaces.
All of this resulted in a new catalog, for which I developed the brand narrative.
Website
Cotlin Raw needed a website that would transmit the concept and put the products and projects -carried out by the professionals of the sector- on display.
The process of transforming the catalogue into a beautiful and yet informative and user-friendly website exclusively for B2B, was a huge endeavor.
